Pioneer Your Self-Development with Lyndelle Palmer-Clarke · ShiftWorkPlace

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E31 Pioneer Your Self-Development with Lyndelle Palmer-Clarke

Bio for Lyndelle Palmer-Clarke

Lyndelle Palmer-Clarke is the founder of Dailygreatness, a global publishing company which creates mindset, personal growth and productivity tools for individuals and companies based on positive psychology and tried-and-tested mindset strategies. A pioneer in the practical self-help category, Dailygreatness is incorporated in 5 countries, and ships to 130.

After hitting rock bottom and financial and spiritual bankruptcy during a reluctant career transition from the entertainment industry, Lyndelle noticed an obvious gap in the market for practical tools to apply self-help concepts and decided to launch her own business. Almost a decade later, her products are used and recommended by people across all walks of life and her coaching helps clients transform their life and grow their business.

Episode highlight

As an Australian-Swede, Lyndelle Palmer-Clarke has blazed new trails in self-discovery, personal growth, and metacognition. Listen in on how her travels, careers and life experiences have shaped her into the wildly successful entrepreneur she is today.



  • “There’s a lot of amazing information out there, no doubt, but unless we’re applying that into our life in a very practical way… nothing will change in our lives.”
  • “We’re rewiring our DNA at a very base level to change our thinking habits, to change our behaviours and our actions and therefore our results.”
  • “All of our life lessons… are actually very evident… by the time we’re around 8… the life lessons are all set up for us and they start to show in the incidents and experiences in our life.”
  • “Ambition is not enough – we need to develop the skills and most importantly, we need a foundation… You might have a big ambition, but make sure you have your foundation down first.”
  • “We need to destruct our lives… we need to destruct our thinking because it’s the only way that we can create change that actually sticks. If we stay too firmly rooted in any particular situation for too long, it becomes more and more difficult to destruct and to grow in our lives because our structures become almost like prisons.”
  • “If I’m really going to give anything and I’m really going to be of service to the world, firstly I need to heal my own life and I need to understand what this life is really about and how to navigate the system.”
  • “Really what structure gives us… when we have our foundation, when we have our structure… for a range of reasons… whether it’s for health… family life… professional life… when that foundation is done… it gives us the ability to really go out and do… all of the different crazy, creative, wild things that we might want to do while being able to have this structure that helps us to manage our life in a way.”
  • “What a mindfulness practices can help you do… it gives you that foundation to really lean on in times of challenges and in times of hardship when they come, and they always do.”
  • “[Structure can] help us lean on something, to get us through what is a very stressful and uncertain time, but it allows us to then… be creative and to be unstructured in other areas of our life… to be even more creative and go out there and actually have… progress and not just experiences that don’t actually lead anywhere or that we don’t actually grow from.”
  • “That’s the shift from a solo entrepreneur where you’re wearing all hats, where you’re doing all things and then needing to let go and delegate and as… the business has grown, to really allow other people to come in and have influence and also be able to bring their skill set and their talent and their goals in life into your business.”
  • “I think any personal transformation that you go through all of a sudden, there’s going to be a distinct gap between the person that people used to see you as or know you as and the person you are now and what you’re willing to talk about.”


Childhood incidents:

At the age of 6, Lyndelle’s parents gifted her a bike for Christmas. She did not know how to ride one, but a week later, ambitiously decided to ride it down the hill on which they lived. Realizing that she did not know how to put the brakes on halfway through, her only option was crashing into the pavement. While being bruised and scratched seemed like “an innocent childhood incident”, she learnt, thereafter, to always put the foundations under the castles she built in the sky.

One of the most defining moments in Lyndelle’s life was when she went to boarding school from the age of 12. Wanting to pursue performing arts as a singer, she left her hometown for better opportunities in Brisbane. Leaving home for an alien environment was jarring, but it taught her resilience and resourcefulness, gave her lifelong relationships, and introduced her to different cultures, making her worldly, and “very independent very early”.

Groups you were born into and belonged to:

Lyndelle’s ancestors on her father’s side of the family were the pioneers of the fishing industry in her hometown in Australia, and she was raised with pride in her family’s entrepreneurial spirit. She claims that her career as a businesswoman was a “natural evolution” from that history.

Her curiosity about the bigger questions in life was piqued by the religiosity on her mother’s side of the family. It inspired her to think freely and find her own path and answers instead of settling for others’ beliefs or having them imposed on her. Her interest in human potential and her spiritual quest to fulfill her own began with this.

Lyndelle feels grateful that her mother left Jehovah’s Witnesses because “it gave my family the ability to have our own beliefs and our own choices in life which wouldn’t have been available to me had we continued on in a religion per se.”

Lyndelle has been a part of groups in the entertainment industry, spiritual community, and personal development community. However, being by herself was more important in her personal development journey. When she moved to Sweden with her husband and was transitioning into a new career, working as a solo entrepreneur helped her ease into process of identity transformation and overcome her limiting beliefs.

Temperament and personality influences

Lyndelle is a true-blue Aries, and is therefore a natural leader, but can also be impatient and stubborn. However, she has evolved her traits to make them workable in her life, choosing to turn stubbornness into determination and impatience into patient maturity. She also works on her communication skills to complement her leadership skills.

She claims that she has been a seeker since a young age, and always made her own growth a priority. She continues to pursue this because she believes that “your business can only grow as much as you do.” She has worked to let go of control on her business to not hold it back and allow it to unfold naturally.

A time I became aware that my way of doing things was cultural and specific to my cultural experience

When Lyndelle moved to London from Australia, she dove deep into self-development to help her move out of the entertainment industry. When she reconnected with her old friends, former groups, or even her family members, she was shocked by the difference of opinion. She now believes that part of growing is reaching a place where we can “agree to disagree”.

Advice to an employer to work with me

Lyndelle believes that “how people should be communicating to me is exactly how I communicate to them”. With her team, she establishes the following tenets:

  • Ask questions before making assumptions.
  • Make people feel heard and appreciated.
  • Create hierarchy-free open channels of communication.

More great insights from our guest!

Lyndelle coaches entrepreneurs and business owners to create passion and ‘daily greatness’ in building and scaling their businesses. She emphasizes the value of personal development and self-awareness to help them “see their blind spots… unpack the challenges… so that they can make the connections and join the dots and hopefully find the answers themselves.”


Turn the sour into the sweet: An Australian-Swede business owner shows us how to prioritize self-development by embracing uncertainty and adversity.


Lyndelle Palmer-Clarke embarked on a profoundly transformative journey as she left familiarity, home, and her former career to explore the world of personal development. She has taken inspiration from her ancestors’ pioneering spirit to create a global business empire, helping others achieve their highest potential.


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